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Ambassador

Bo Jackson

Ambassador

Bo Jackson

Legendary Athlete & Pop Culture Icon

Known as one of the greatest athletes of all time, Jackson was a two-sport standout in both football and baseball. He is the only athlete to be named All Star in both MLB (1989) and NFL (1990). In 1985, after leading the Auburn Tigers with over 1700 yards and 17 touchdowns, Bo was awarded the Heisman Trophy, given to college football’s most outstanding player and gained international notoriety through his “Bo Knows” Nike campaign.

After his retirement from professional sports, Bo has successfully run several businesses over the last three decades including launching several food brands supplying the beef and seafood industry. Through his brand Promise Nutraceuticals, Jackson released a line of CBD products called Hero Brand CBD.

As a philanthropist, Jackson hosts an annual charity bicycle ride, “Bo Bikes Bama”, which raises money for the Governor’s Emergency Relief Fund. Proceeds provide crucial disaster preparedness and emergency management resources for the state of Alabama. He leads participants on either a 22- or 62-mile route, including a trip through Auburn’s campus. Since 2011, Bo has raised over $2,000,000 to aid tornado victims.

In April of 2024, Genuine attended the Bo Bikes Bama event and authenticated Bo’s bike, helmet, riding shoes, and additional ride-related items.

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