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Management

Brian White

Management

Brian White

Co-Founder & Head of Marketing

Brian spent 17 years working at ad agencies like Leo Burnett, Lowe + Partners, Ogilvy & Mather, and Arc Worldwide. His marketing experience includes traditional and digital advertising, public relations, and consumer marketing. Brian’s time collaborating with brands like GMC, Holiday Inn, Coca-Cola, and Radio Flyer prepared him for any marketing challenge.

In 1987, Brian’s father started Extra Innings Sports Cards, where Brian learned and became passionate about collectibles. With that entrepreneurial spirit in mind, Brian left the big ad shops and started consulting on his own in 2014. He has worked with brands like Topgolf, HarperCollins Publishing, Boston Calling Music Festival, Hero Bread and others.

Brian found his niche and expertise in influencer marketing. He built relationships with thousands of pop culture stars in social media, professional sports, TV, film, and music. By placing brands in major cultural events and moments, including Comic-Con, Super Bowl, The Masters, The Grammys, TMZ and The Ellen Show’s 12 Days of Giveaways, Brian has delivered millions of dollars in promotional value.

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